Contact
Us
McNair
Ingenuity Research are a leading Australian research group conducting all types
of media, social and marketing research. Our history goes back to the beginning
of modern Market Research in Australia when Bill McNair initiated the first radio
audience studies in 1934 and formally registered The McNair Survey in 1944. Through
the 70s and 80s McNair Anderson supplied the TV and radio ratings, as well as
the national readership survey. McNair Anderson later became AGB McNair, before
being sold to ACNielsen. Ian McNair, former CEO and owner of AGB McNair, is Executive
Chairman of McNair Ingenuity Research. Today McNair Ingenuity offer:
- Market
and social research of all types;
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Television, radio and print media audience research;
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Advertising research and brand tracking;
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Public opinion polls;
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Social and multi-lingual research;
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Management consulting services;
- Business-to-business
research;
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Quantitative research facilities including telephone surveys, CATI and face-to-face
interviewing;
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Australians Today Consumer Insights - a leading national research programme conducted
four times a year;
-
Australian Kids Consumer Insights - a leading quantitative programme amongst children;
- Qualitative
research with in-house facilities - including video and webcast viewing facilities;
- Management
workshop moderating and training;
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STARCH - the proprietary advertising cut-through measurement;
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Online web surveys;
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Syndicated readership surveys for children's magazines, medical publications,
pharmacy publications and IT professionals' publications.
How
to find us (pdf version)
| Head
Office: | |
| Address: | Level
4, 270 Pacific Highway
Crows Nest NSW 2065
Australia |
| Phone: | +61
2 9966 9133 |
| Fax: | +61
2 9966 9277 |
| Email: |
Enquiries |
| Respondent
Inquiry Line: | 1800
669 133 |
| | |
| Melbourne
Office: | |
| Address: | Level
9, 3 Bowen Crescent
Melbourne VIC 3004
Australia |
| Phone: | +61
3 9867 4766 |