A leading Australian research program including adults and children from around Australia

What is the Australians Today Consumer Insights Program?

The Australians Today Consumer Insights program is a state-of-the-art social monitor, using a combination of telephone recruitment and a self-completion questionnaire to track major trends in Australian Society.

The Australian Kids Consumer Insights program comprises of a survey conducted amongst the children of these same people - children aged from 6 to 13 years.

Together the Australians Today Consumer Insights program and the Australian Kids Consumer Insights program offer a unique opportunity to understand the complete dynamics of Australian consumer behaviour.

How to use Australians Today Consumer Insights & Australians Kids Consumer Insights

The Australians Today Consumer Insights and Australian Kids Consumer Insights research programs are a combination of syndicated surveys and an omnibus. The results of certain questions are available to all subscribers, particularly as a cross analysis tool.

What is the Australians Today Consumer Insights Program?

The Australians Today Consumer Insights (ATCI) program is a state of the art social monitor, using a combination of telephone recruitment and a self-completion questionnaire to track major trends in Australian Society. Because the Australians Today Consumer Insights program uses a self-completion design, subscribers can pose sophisticated questions and use the vehicle to examine everything from brand positioning to agreement/disagreement with attitude statements, or even measure recall of advertisements. Anything that can be measured in a telephone survey or face-to-face can be done on the Australians Today Consumer Insights – usually even better!

The benefits of the telephone recruited self-completion method.

The method of the ATCI program is state-of-the art:

• Telephone recruitment provides the most representative national sample, allowing completely random sampling across every state and territory.
• A self-completion survey provides the visual benefits of face-to-face interviewing, such as using colour photo prompts and allows respondents to take their time answering the questions at their convenience.
• A short dedicated recruitment interview provides for both a high level of agreement to participate and a high response level.
• Respondents are 50% more likely to agree to participate in the ATCI than to participate in a 15 or 20 minute telephone interview, and certainly far more likely to spend 40 minutes completing the ATCI than partake in a 40 minute telephone or face-to-face interview.
• More than half the adults recruited to participate in the ATCI return their completed survey, and nearly 70% of children do so;
• A five call design and quota sampling ensures representation of hard to reach groups in the community, such as younger households;
• The ATCI has nearly half the non-response that we get on telephone surveys to sensitive questions such as household income.In fact the refusal rate on income in the ATCI is as low as we get in face-to-face surveys using a show card for this question.
• The responses are of a better quality because respondents complete the questionnaire at their own leisure.

Special Reports

Every wave Ingenuity Research include special interest topics in the Australians Today Consumer Insights and these are analysed and available as graphical management summary reports. For a complete list of current Special Reports available, please follow this link: Special Reports