7 April 2003

Kids are Calling

One-in-four children aged 6 - 13 now has a mobile phone according to the latest results from Ingenuity's Australian Kids Consumer Insights research programme. Over 90% of children aged 6 - 9 years old have used a mobile phone - usually one belonging to their parents. As children get older more of their friends have phones which they sometimes use, and over a third of children aged 10 - 13 have their own mobile phone. Young girls are more likely to use a mobile phone than boys of the same age, and are significantly more likey to have their own mobile phone.

Kids aged 6-9
Kids aged 10 - 13
Sometimes use a friend's mobile phone
6%
22%
Sometimes use their parent's mobile phone
93%
59%
Sometimes borrow parent's mobile phone when going out
2%
13%
Own their own mobile phone
5%
36%

How This Survey Was Conducted

This topic was included in February 2003 wave of the ongoing Australian Kids Consumer Insights research programme conducted by McNair Ingenuity Research. The survey was conducted by means of a combination of a telephone interview and self-completion survey amongst 525 households. The results above were provided by 333 children in those households, spread across Australia. The initial interviews were conducted by trained interviewers according to standards set-out by Interviewer Quality Control Australia.

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