When to use Web and Email Surveys

Web surveys are best suited to research amongst established lists of consumers or customers who have some connection with the survey purpose. For instance users of a product, brand, readers of a magazine or members of an organisation have a high propensity to participate. Typically web surveys offer a prize incentive to participate or a free download of useful software or some other beneficial tool for the participant. On-line surveys are best when contained to about 10 minutes or around 20 questions.

McNair Ingenuity's Services

McNair Ingenuity offer a complete service for the implementation of reader and member surveys, including:

• Questionnaire design, either in an advisory capacity or html and ASP programming and hosting.
• Email invitation list with unique logins for every participant.
• Live reporting on the number of participants.
• Secure on-line access to preliminary results for clients.
• Data analysis including cross tabulation.
• Reporting in the form of summary graphical report.
• On-going consultancy services.

Design

Our experience with web surveys is that the single most important factor in the success of the survey is the initial design of the questionnaire. It is easy to overlook the fact that question wording and design is just as important with on-line surveys as with any other kind of research. Easy-to-complete questionnaires with clear questions dramatically increase response levels. Well-designed multiple response questions improve both the quality and quantity of data collected.

The Benefit of a Quality On-Line Survey

Today there are many on-line surveys. Customers and consumers can recognise a well prepared survey that succinctly collects the required information. McNair Ingenuity Research will ensure that your on-line survey has the professionalism that your customers expect of you.