Consumers

What drives you?

The recent increases in fuel prices sparked a great debate about fuel economy, alternative engine types and the daily usage of cars.

The latest findings from McNair Ingenuity's Online Panel Survey show that when it comes to the awareness of engine types Petrol and Diesel are known by most of the consumers in Australia. Even though John Howard kicked off a debate about blending petrol with Methanol it didn't help raise the awareness of Flex Fuel engines, only 29% were aware of this technology. On the other hand the recent success of the Toyota Hybrid cars in the US and media attention about this technology has lifted awareness of this engine type to three-quarters of Australians. Other engine types like Hydrogen and Fuel Cell powered vehicles are less well known, especially by women. .....read more

Employee Research

Older Men More Stressed at Work While Women Talk it Through

Full-time workers frequently stress about their job and worry about it even when they are not there. A large proportion of people working full-time (59%) consider their job stressful and just below a quarter of these agree strongly with the statement ‘my job is stressful’. Many full-time workers (45%) also worry about problems at work even when they are not there. .....read more

Kids

Getting the message through to kids
The terms 'Kid's Market' or 'Marketing to Kids' misses the subtleties of the market. This is partly because only a small portion of products for kids are actually paid for by the kids themselves. But the other side of the coin is that kids influence the usage of a range of products and services used by the whole family. After all, having kids around means a huge lifestyle change - and that's what marketers need to get a handle on. McNair Ingenuity Research have been studying 6 - 13 year old Australian kids for a number of years through a quarterly research program, Australian Kids Consumer Insight. And these are just some of the observations that come from the research. ........read more

Social and Political Insights

You can trust people from the bush say Aussies
The image of the honest country person lives on, according to findings from McNair Ingenuity Research's latest survey findings. When asked how much they agreed or disagreed with a list of statements, nearly half (45%) of people agree that `Country people are more trustworthy than city people' compared to just 17% of people who disagreed with this statement. ........read more