McNair Ingenuity Research are leaders in qualitative research in Australia. We use qualitative research to learn how people feel about products, services or issues. We have our own team of qualitative research consultants who are also the moderators of focus groups. We have in-house facilities including closed-circuit video recording, one-way glass viewing, and the ability to web-cast a focus group for remote viewing.

Focus group moderators are trained and qualified, and are all members of the Market Research Society of Australia as well as Qualified Practicising Market Researchers. Moderators are assigned to projects according to their appropriateness for the group - both in terms of blending in with the participants, and their understanding of the discussion subject matter.

Our philosophy of qualitative research is that the moderator should be able to stimulate a natural (but relevant) conversation between the participants. The moderator will steer the conversation and bring in issues or questions, but otherwise encourage the participants to speak to one another - not just to the moderator.

We use a number of techniques to encourage interaction, such as getting the group to sort through cards and discuss product attributes or features while they prioritise them.

Group participants are recruited from our own databases or other sources, and are screened to ensure that they have not participated in group discussions in the last six months.