• Questionnaire design
• Reader and Member support
• Receipt of mail
• Data entry, reporting and on-going consultancy

What are Reader and Member Surveys?

Reader surveys are questionnaires printed in newspapers, magazines or simply distributed in mail-outs to clients, member databases or any other direct distribution list. Typically reader surveys in newspapers offer a small prize incentive to participate and can use a reply paid address. Most self-completion surveys are between one and four pages, although we also handle booklet questionnaires with as many as 24 pages.

McNair Ingenuity's Services

McNair Ingenuity offer a complete service for the implementation of reader and member surveys, including:

• Questionnaire design, either in an advisory capacity or to finished artwork
• Reader and member support with a 1800 free call hotline
• Receipt of mail, and reply paid receipt of mail
• Envelope opening
• Data entry, editing and validation of data entry
• Reporting, including cross tabulation and summary graphical report
• On-going consultancy services

McNair Ingenuity Research is a full service consumer insights consultancy with quantitative & qualitative divisions.

Design

Our experience with hundreds of reader and member surveys is that the single most important factor in the success of self-completion surveys is the initial design of the questionnaire. Easy to complete questionnaires with clear questions dramatically increase response levels. Well designed multiple response questions improve both the quality of data and the effectiveness of data entry.

Incredible Speed and Accuracy

McNair Ingenuity’s data processing department provide high speed data entry, including a 10% validation process to ensure perfect accuracy. For instance, a reader or member survey with 1,000 responses can be processed in a day or so, and a report including summary graphs provided in just a few days.